Building a Strong Coaching Practice

As a person who has been around the coaching profession for a number of years, I wish I could say that my practice is full right now. But the fact is that I've been pursuing TV gigs in the last few years and haven't put much emphasis on building my individual coaching practice. I've also been blessed to receive several corporate coaching and training jobs so the individual coaching has taken a back seat.

But I've recently moved to a new state and have had a chance to evaluate what I want my schedule to be in the coming months. I'm currently working from home so I can be available for my son because he is in school for the first time and I feel I need to be around. I've decided to ramp up my individual coaching once again so I'm making my plans. Since I've done this before I have a plan. I did it in NJ, NYC, and NC and now I'll be doing it in FL. I'm also pursuing corporate coaching and training opportunities. For these I use professionally designed promotional materials and videos of me speaking and leading workshops.

For my individual practice, I have a website which has attracted people nationally. In addition, I've done speaking in different parts of the country which has brought in clients. This past year I did a few national TV tours and secured a few clients from there. In years past, I've been highlighted in the newspaper or magazines and that always brought interest, but to be honest, mostly from curiosity seekers! I've gotten several clients that were referrals from other clients. But most of my individual coaching clients have come from me doing workshops.

What workshops can a coach provide? We've all heard about branding and finding a niche. That is true to a certain extent, but I started from what I already know. I started where I felt I was already an expert. I was an expert in selling. I decided to teach that, and from that sprang many other courses such as communication, customer service, telephone skills, time management, creativity workshops, team building and so on. Once you deliver a few workshops that you build from scratch, you'll be getting the experience you need to accumulate information for articles, books, workbooks, tapes and other products.

What are you an expert in? Where do your talents lie? Have you trained people in getting in shape? Have you taught people better vocabulary skills? Were you a computer trainer? Start wherever you are, get training, free clients, and the word will spread. Start giving workshops at local community colleges, learning centers, at your church or even out of your home. Advertise ahead of time at least 3 workshops that will be presented. Give out free information at each seminar in exchange for their business card and when you get home, develop an email list where you can send a newsletter discussing your business.

As for me, I'm now in the process of building more workshops to my repertoire. I'll write several new programs this year and start marketing them locally and eventually nationally. Now that I've discovered I enjoy writing creatively, I've started and am writing articles for different ezine newsletters.

Building a coaching practice takes time. It's a process that takes a few months or even a few years, but worth it. The lifestyle of knowing I can pick up my son nearly every day at 2:30 and get to work out almost every day while still adding value to my clients every week has its advantages. There's a lot of work up front, but the personal and professional rewards are enormous.

Mary Gardner, The Charisma Coach! is an Executive Communications Consultant and Trainer. She works with, coaches and trains individuals, sales teams, executives, and celebrities. She owned and operated one of the first coaching institutions on the east coast, CCI, in NYC, Philly and NJ. Mary has appeared on ABC's 20/20 and has self published a book on public speaking. Mary is married to Sway and is mommy to Jeremy 5, and lives in Orlando, FL.

For more information contact: mary@marygardner.com or WEB: www.marygardner.com

More Resources

Unable to open RSS Feed $XMLfilename with error HTTP ERROR: 404, exiting

More Coaching Information:

Related Articles

Mind the Gap
The underground train in London can get you anywhere when you know how to maneuver all the options. Like our subways, London under ground is a busy place.
What Can Be Changed In Management To Improve Bottom Line Results?
If you don't have the full support and understanding of key management positions, any organizational changes being made are going to be thwart with difficulties. It is up to CEOs and Presidents to champion the cause and ensure their managerial teams are also in full support, so that it can filter down through the ranks more smoothly.
Difficult Challenges? -- What If?
Sometimes life can seem like one long series of unsolvable problems. I know there have been times when I would much rather find something else to do and quit whatever I was doing simply because it was too much trouble to continue.
Tame The Financial Beast
Are holiday bills surprising you? Are you hoping that if you ignore your finances long enough, maybe they will fix themselves?Let's liken our finances to a garden. If we neglect the garden, weeds will grow and take over.
Learn to Say No!
How many times have you agreed to do something that you actually didn't want to do? For someone at work? Your friends? Even your spouse? All you had to do was say no, but the word didn't come out. So you end up doing it?and later resent it.
Corporate Coaching - Why Coach? C(5)+ED
Is it possible to make a strong "business case for corporate coaching?" Why is coaching vital to organizations? Why should leaders invest time developing their coaching skills? These are tough, important questions that organizations should consider before implementing coaching.The need for corporate coaching certainly depends on the situation.
Attitude is Contagious - Would Anybody Want Yours?
Are you using the Life Potential you have been given? Or are you just existing?We have all inherited standards, traits, habits, perceptions, and expectations based on what our parents, teachers, and peers taught us. We have allowed these to grow as a result of whatever we then learned as adults, and they continue to grow with whatever we feed our minds.
Plug in Your Systems for Success
Have you ever noticed that so many of us who work diligently and ethically rarely achieve our objectives? And, why is it that those who-seemingly-work half as hard and half as long experience one success after another?The answer is twofold; successful people succeed because they implement proven, systems for success. Secondly, successful people have mastered the art of making time, work for them.
Viewpoints - Communication Destruction Or....
Viewpoints! Everyone has them and they are personal. However, when you believe that only your view is correct, you shut out other people and do not listen to the facts they are giving.
More Money & Less Stress?
At 2pm last Wednesday, I got a call from one of my clients. Before I could barely utter my "hello," she launched headlong into her story - "I am so frustrated! I have this client who has been dragging her feet at every stage of our project.
How to Control Your Anger: Retreat and Think Things Over
How to Control Your Anger: Retreat and Think Things OverJim and Mary Jones loved each other deeply, but often went into horrific verbal battles over any number of issues. They would argue and yell for hours, often into the night, leaving both of them exhausted, emotionally disconnected, hurt and resentful toward each other.
Transitions: Moving Through Change With Grace
MOVING THROUGH CHANGECreating any major change in our lives can also create feelings of discomfort. Tiredness, confusion, and uncertainty are among the many emotions that can be experienced.
If What You Are Doing Is Not Working Change Your Approach
And ironically the more we worry about it, the more tense we getand the more likely we are to say something stupid.Let us a take a look at some remedies:1 Learn to relax when you feel under pressure.
The Power of Online Memberships
Have you ever noticed geese flying overhead, whether that be south for the winter, or back home in the spring?  In Canada where I live, this is a regular sight and a sure sign of the seasons passing. From time to time, it's easy to notice that there is a certain pattern to the flying geese.
What in the World is Life Coaching?
In my speaking engagements I have often compared coaching today to psychotherapy in the 1920s. The level of public understanding of coaching, outside of people in a certain socio-demographic category, is still in its infancy.
Theres Gold in that Silence
Can you recall a time where you utilized silence to make a point? If you can consciously recall, you probably know your silence made more than just a point; it made an exclamation point ..
What The Buddha Says About Coaches
There is a Buddhist saying that goes like this: "If you meet the Buddha on the road, kill it." This means to kill any concept of the Buddha as something apart from oneself.
Crisis: Danger or Opportunity?
I have often heard motivational speakers say that the word crisis in Chinese means both danger and opportunity. In investigating the facts, I have found running arguments on the web as to whether or not this is true.
Tips for Writing Great Coaching E-Books
Never understimate the power of a well-written word. Tens of thousands of readers of coaching ebooks have had their lives changed for the better by a well written ebook.
Invest Your Inner Wealth
It started out like any other Wednesday - reports to type, telephones to answer, books to balance. When the clock finally struck 4:30 p.